Project background/overview:
PrintWorks is a thought-leadership publication Domtar develops to be used during
sales meetings with printers to showcase case studies and best practices
Objectives:
Position Domtar as the go-to resource for thought-leadership information
and keep Domtar top-of-mind with printers
Target audience
Commercial printers in the US
Provide printers with engaging information so they can ultimately support their end-users and designers
Key messaging:
Engage printers and encourage them to set-up a meeting with a merchant distributor
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