Texting and driving has become an epidemic in our society with nearly 500,000 young adults each year are injured due to various forms of distracted driving, It’s a habit deadlier than drunk driving. We live in a constantly connected world where multitasking is second nature. Coupled with this compulsion, teens and young adults are overly confident in their ability to ‘safely’ text while driving.
We joined forces with the Ad Council, the office of the State Attorneys General and the National Highway Traffic Safety Administration to create a Texting and Driving Prevention campaign. Driven by the themeline “Stop The Texts Stop The Wrecks” the campaign targets young adult drivers and features PSAs in TV, radio, outdoor and web, as well as integrated digital and social media platforms. All advertising drives consumers to StopTextsStopsWrecks.org where consumers can find tips and tactics for how to curb this behavior.
While no hard data as to the decline of texting accidents is available as of yet, the Stop The Texts Stop The Wrecks campagn has had tremendous awareness impact. Viewership of the videos is nearing half a million. Social engagement is active with over 50,000 likes. There has also been widespead press amplifying the campaigns message exponentially
The VERSUS network has always been known for it's focus on extreme sports with an emphasis on aggressive, grueling, unsympathetic competition. Now, owned by NBC Universal, that tradition continues. During the network's reign as VERSUS I had the pleasure to work on a few notable campaigns covering some of it's most prominent properties. The campaigns covered everything from print to digital as well as brand development and content generation throughout their respective seasons.